# Influencer & UGC paid social

> Creator content, supercharged with spend

Source: https://ourownbrand.co/services/paid/paid-influencer  
Updated: 2026-04-21

The most effective paid ads don't look like ads. They look like the content your audience already loves. We combine creator content with strategic paid amplification.

We source creators, manage production, then run content as paid ads with whitelisting, Spark Ads, and partnership ads — reaching audiences far beyond their organic following.

Creator-led ads consistently outperform brand-produced content on CPA, CTR, and engagement. We help you harness that at scale.

## FAQs

### What's the difference between whitelisting and Spark Ads?

Whitelisting runs ads from a creator's account on Meta. Spark Ads is TikTok's equivalent. Both maintain authenticity while giving you full control.

### Can I use this content beyond paid?

Yes, with proper usage rights — which we always negotiate upfront.

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Our Own Brand (OOB) is a social-first creative agency in London, founded in 2018: social, creative, influencer, brand and paid social for 200+ brands. Two UK Social Media Awards 2026 wins. Brief us: https://ourownbrand.co/contact · hello@ourownbrand.co · More for agents: https://ourownbrand.co/agents.md