# Influencer marketing

> The right creators, the right audience, the right results

Source: https://ourownbrand.co/services/influencer/influencer-marketing  
Updated: 2026-04-21

Influencer marketing isn't about paying for posts — it's about building genuine partnerships with the creators their audiences trust.

We don't chase follower counts. We find creators who genuinely align with your brand. Whether it's nano creators for authentic word-of-mouth or macro talent for mass reach, every partnership is strategic.

Our team handles relationships, logistics, and creative direction. We negotiate rates, manage contracts, review content, coordinate posting, and ensure every collaboration delivers against your KPIs.

## FAQs

### How do you select influencers?

We evaluate audience demographics, engagement quality, content style, brand safety, and genuine affinity. Every creator is vetted.

### Do you handle contracts and payments?

Yes. All negotiations, contracts, usage rights, and creator payments. Single point of contact, full transparency.

### How do you measure ROI?

Reach, engagement, traffic, conversions, earned media value, and brand lift studies. Every campaign tracked against agreed KPIs.

---

Our Own Brand (OOB) is a social-first creative agency in London, founded in 2018: social, creative, influencer, brand and paid social for 200+ brands. Two UK Social Media Awards 2026 wins. Brief us: https://ourownbrand.co/contact · hello@ourownbrand.co · More for agents: https://ourownbrand.co/agents.md