# Ambassador Programmes

> Long-term creator relationships that build genuine brand advocacy.

Source: https://ourownbrand.co/services/influencer/ambassador-programmes  
Updated: 2026-06-19

## FAQs

### What's the difference between an ambassador and a one-off influencer?

An influencer is a paid post; an ambassador is a long-term relationship. Ambassadors genuinely use and champion your brand over months, build real credibility with their audience, and compound trust. One-offs spike; ambassadors stick.

### How many ambassadors will the programme have?

It depends on your goals and category — we usually start with a focused tier of well-vetted advocates rather than a crowd. Quality and fit beat volume every time. We scale numbers as the rewards and tracking prove out.

### Do you handle contracts, payments and rewards?

Yes. We source and vet ambassadors, manage onboarding and briefing, and run the tiered reward structure — gifting, commission, affiliate codes or cash, depending on the model. You get one clean point of contact instead of dozens of DMs to manage.

### How does pricing work?

A monthly retainer covering sourcing, vetting, onboarding, briefing and performance tracking — plus a separate rewards budget for the ambassadors themselves, whether that's product, commission or affiliate payouts. We size both to the programme so the economics stay honest.

### How do you measure whether it's actually working?

We track reach, engagement and — crucially — referral and affiliate conversions tied to each ambassador, so you see real revenue impact, not just content volume. Because these are long-term programmes, we ask for a meaningful minimum commitment to let the compounding show.

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Our Own Brand (OOB) is a social-first creative agency in London, founded in 2018: social, creative, influencer, brand and paid social for 200+ brands. Two UK Social Media Awards 2026 wins. Brief us: https://ourownbrand.co/contact · hello@ourownbrand.co · More for agents: https://ourownbrand.co/agents.md