# User generated content

> People buy people, end of

Source: https://ourownbrand.co/services/creative/creative-ugc  
Updated: 2026-04-21

UGC is today's word of mouth. We run it end to end — finding the right creators, writing the briefs, managing the shoots, and delivering content that feels natural and impossible to scroll past.

From TikTok hauls to Instagram Stories to lo-fi Reels, we make UGC feel effortless while keeping it smart, scalable and results-driven.

It looks authentic because it is — but it's managed with strategy and precision.

## FAQs

### How do you find the right creators?

We have an extensive network vetted for audience fit, content quality, authenticity, and brand alignment — not just follower count.

### Can we use UGC in paid ads?

Yes, and you should. UGC consistently outperforms polished brand creative in paid. We secure proper usage rights upfront.

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Our Own Brand (OOB) is a social-first creative agency in London, founded in 2018: social, creative, influencer, brand and paid social for 200+ brands. Two UK Social Media Awards 2026 wins. Brief us: https://ourownbrand.co/contact · hello@ourownbrand.co · More for agents: https://ourownbrand.co/agents.md