# Verbal identity

> Sound like you. Everywhere.

Source: https://ourownbrand.co/services/brand/brand-verbal-identity  
Updated: 2026-04-21

The way you speak is as important as the way you look. We help brands find a voice that's authentic, consistent, and impossible to confuse with anyone else.

We develop comprehensive tone of voice frameworks covering how your brand speaks across every channel — from a cheeky Instagram reply to a formal investor update.

A strong verbal identity makes your brand more recognisable, more trustworthy, and more human.

## FAQs

### What's included?

Brand personality, tone of voice framework, messaging pillars, writing guidelines with examples, vocabulary, and channel-specific guidance.

### Is this the same as copywriting?

No. Verbal identity is the strategic framework. Copywriting is the execution. We do both.

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Our Own Brand (OOB) is a social-first creative agency in London, founded in 2018: social, creative, influencer, brand and paid social for 200+ brands. Two UK Social Media Awards 2026 wins. Brief us: https://ourownbrand.co/contact · hello@ourownbrand.co · More for agents: https://ourownbrand.co/agents.md