# Brand strategy & positioning

> Know who you are. Own how you're seen.

Source: https://ourownbrand.co/services/brand-strategy  
Updated: 2026-04-21

Before you can show up on social, you need to know exactly who you are, what you stand for, and why anyone should care.

We dig deep into your business, audience, competitors, and culture. From there, we build a strategic framework that guides every decision — from content to partnerships.

Whether you're a startup finding your voice or an established brand needing a sharper edge, we deliver strategy that's clear, actionable, and built for the real world.

## FAQs

### What's included?

Market and competitor analysis, audience research, brand positioning, purpose and values, messaging hierarchy, and strategic recommendations.

### How is this different from social strategy?

Brand strategy is the big-picture foundation. Social strategy is how that brand comes to life on specific platforms. One informs the other.

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Our Own Brand (OOB) is a social-first creative agency in London, founded in 2018: social, creative, influencer, brand and paid social for 200+ brands. Two UK Social Media Awards 2026 wins. Brief us: https://ourownbrand.co/contact · hello@ourownbrand.co · More for agents: https://ourownbrand.co/agents.md