# Reddit Statistics 2027: Users, Subreddits & Revenue

> Discover the latest Reddit statistics for 2027. Learn about user demographics, advertising performance, and emerging trends.

Source: https://ourownbrand.co/reddit-statistics  
Published: 2026-02-02  
Updated: 2026-11-04  
Author: Sarah Fulford-Williams

## Key takeaways

- Reddit has 130.3 million daily active users (daily active uniques, Reddit Q2 2026 results, July 2026).
- 514.6 million people use it every week (Reddit, Q2 2026). Reddit doesn’t publish monthly users, so any “1 billion+ MAU” figure is a third-party estimate.
- Reddit made $2.2 billion in revenue in 2025, up 69%, and $2.1 billion of it came from ads (Reddit full-year 2025 results, February 2026).
- 60% of UK adults online visited Reddit in May 2025, up from 48% a year earlier. That makes it the UK’s fourth most-visited social platform, ahead of TikTok (Ofcom, Online Nation 2025).
- DataReportal puts Reddit’s UK ad reach at 45.8 million, up 148% in a year. That jump most likely reflects a change in measurement rather than real growth (Digital 2026 UK, October 2025 data).
- Our take: Reddit is where people go to check whether your ad was telling the truth. Turn up as a useful member of the thread, not a brand with a megaphone, or don’t turn up.

## Introduction

Reddit calls itself “the front page of the internet,” and the description fits.

With millions of communities covering everything from science to memes, Reddit harnesses the wisdom (and humour) of the crowd like no other platform.

The numbers below reveal how this unique forum continues to grow and why it remains a vital hub for online discussion.

## Key Reddit Statistics 📈

| Metric | Statistic | Source |
| --- | --- | --- |
| **Daily Active Users (DAU)** | 130.3 million in Q2 2026 (US 53.2 million, international 77.1 million) | [Reddit Q2 2026 results](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/earningspressreleaseq226.htm) |
| **Weekly Active Users (WAU)** | 514.6 million in Q2 2026 | [Reddit Q2 2026 results](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/earningspressreleaseq226.htm) |
| **Monthly Active Users (MAU)** | Not reported by Reddit. DemandSage estimates 1.21 billion | [demandsage.com](https://www.demandsage.com/reddit-statistics/#:~:text=Reddit%20Statistics%202025%20) |
| **Active Subreddits** | More than 100,000 – 138,000 active subreddits (varies by source) | [backlinko.com, ](https://backlinko.com/reddit-users#:~:text=Read%20on%20to%20find%20all,latest%20Reddit%20statistics%20in%202025)[demandsage.com](https://www.demandsage.com/reddit-statistics/#:~:text=Reddit%20has%20various%20dedicated%20communities,post%20and%20discuss%20a%20topic) |
| **Total Subreddits** | Over 2.2 million subreddits exist on Reddit | [demandsage.com](https://www.demandsage.com/reddit-statistics/#:~:text=7,Active%20Subreddits) |
| **Posts and Comments** | Forecast for 2025: 616 million posts and 3.14 billion comments | [backlinko.com](https://backlinko.com/reddit-users#:~:text=How%20Many%20Posts%20Are%20Shared,on%20Reddit%20Each%20Year) |
| **Total Content** | Reddit hosts over 16 billion posts and comments combined | [demandsage.com](https://www.demandsage.com/reddit-statistics/#:~:text=8,Billion%20Posts%20And%20Comments) |
| **Gender Split** | Around 61.2 % of Reddit users are male and 37.8 % female | [demandsage.com](https://www.demandsage.com/reddit-statistics/#:~:text=5%29%2037.8,Of%20Men%20Use%20Reddit%20Globally) |
| **Age Distribution** | 44 % of US Reddit users are 18–29, 31 % are 30–49, and 11 % are 50–64 | [demandsage.com](https://www.demandsage.com/reddit-statistics/#:~:text=4,Aged%2019%20To%2029%20Years) |
| **Time Spent** | Users spend about 30 minutes per day on the Reddit app; 52 % of that time is on post detail pages | [backlinko.com](https://backlinko.com/reddit-users#:~:text=When%20it%20comes%20to%20daily,%E2%80%9D) |
| **Traffic Share** | About 41% of daily users are in the US: 53.2 million of 130.3 million in Q2 2026 | [Reddit Q2 2026 results](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/earningspressreleaseq226.htm) |
| **Revenue** | $2.2 billion in 2025, up 69%. Q2 2026 revenue was $805 million | [Reddit Q4 2025 results](https://www.sec.gov/Archives/edgar/data/1713445/000171344526000020/earningspressreleaseq425.htm), [Reddit Q2 2026 results](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/earningspressreleaseq226.htm) |
| **Premium Subscribers** | Reddit Premium had roughly 555 910 subscribers in 2024 | [demandsage.com](https://www.demandsage.com/reddit-statistics/#:~:text=6,Estimated%20To%20Have%20Reached%20555%2C910) |

For the UK, Ofcom found that **60% of adults online visited Reddit in May 2025**, up from 48% a year earlier. That makes it the fourth most-visited social platform, ahead of TikTok ([ofcom.org.uk](https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/online-nation/2025/online-nations-report-2025.pdf)). Visits are short, though: about 4 minutes a day. DataReportal puts Reddit’s UK ad reach at **45.8 million, 65.7% of the population**, up 148% in a year ([datareportal.com](https://datareportal.com/reports/digital-2026-united-kingdom), Digital 2026 UK). Treat that jump with care. It most likely reflects a change in how the figure is measured, not 27 million Brits discovering Reddit at once.

## User Base & Activity

### Daily and weekly users

- Reddit’s daily active users have more than doubled, from **57.5 million in 2022** ([backlinko.com](https://backlinko.com/reddit-users)) to **130.3 million in Q2 2026** ([Reddit Q2 2026 results](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/earningspressreleaseq226.htm)).
- Weekly active users reached **514.6 million in Q2 2026**, up from 471.6 million in Q4 2025 ([Reddit Q2 2026 results](https://www.sec.gov/Archives/edgar/data/0001713445/000171344526000098/earningspressreleaseq226.htm)).
- In Q2 2026, 53.2 million daily users were in the US and 77.1 million were international, so about 59% now come from outside the US.

### Monthly and regional users

- Reddit doesn’t publish monthly users. DemandSage estimates 1.21 billion, but treat it as a model rather than a count.
- In the UK, Ofcom counted **29.4 million adult visitors in May 2025**, up 28% on the year. Reddit reached 71% of 18 to 24-year-olds online and 66% of 35 to 44s ([ofcom.org.uk](https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/online-nation/2025/online-nations-report-2025.pdf)).

## Subreddits & Content

- **Total subreddits:** Over **2.2 million** communities exist; about **100,000-138,000** are considered active.
- **Largest communities:** r/announcements (263 million members), r/funny (54.5 million), r/AskReddit (43.9 million), r/gaming (39 million), r/aww (35 million), and r/worldnews (34 million).
- **Posts and comments:** Forecasts indicate **616 million posts** and **3.14 billion comments** published in 2025, up from 550 million posts and 2.72 billion comments in 2024.
- **Average time on app:** U.S. users spend [about 30 minutes per day](https://backlinko.com/reddit-users), with 52% of time on post pages, 26% on the main feed, 15% on video feeds/profiles/search and 7% browsing subreddits.

## Demographics

- **Gender:** **61.2% male vs. 37.8% female.**
- **Age (U.S.):** **44% of users are 18-29**, **31% are 30-49**, **11% are 50-64**, and **3% are 65+.**
- **Usage reasons:** 72% of US users use Reddit for entertainment, 43% for news, 17% for brand/company information and 8% to strengthen professional networks.

## Revenue & Monetisation

- **Advertising revenue:** Reddit generated **$2.1 billion in ad revenue in 2025**, up 74% ([Reddit Q4 2025 results](https://www.sec.gov/Archives/edgar/data/1713445/000171344526000020/earningspressreleaseq425.htm)).
- **Premium subscriptions:** Premium subscriber revenue was about **$27.79 million** in 2024 (DemandSage estimate).
- **Total revenue:** Overall revenue increased from **$666.7 million in 2022** to $1.3 billion in 2024 and **$2.2 billion in 2025** ([Reddit Q4 2025 results](https://www.sec.gov/Archives/edgar/data/1713445/000171344526000020/earningspressreleaseq425.htm)).

## Mobile App Usage

- In the first nine months of 2025, Reddit’s mobile apps were [downloaded 26.5 million times](https://backlinko.com/reddit-users), down from 31.8 million installs during the same period in 2024.
- Only 7% of Reddit users open the app daily, far lower than other social platforms like TikTok (32%) and Instagram (43%).

## ✨ OOB’s Thoughts ✨

Reddit is a global community of real people sharing real problems (and solutions), broken down into a massive network of community niches.

It’s also one of Google’s most cited sources, and ChatGPT’s second largest source of truth after Wikipedia – aka a huge opportunity for marketers.

But you have to do it right. Reddit rewards participation and hates self-promotion, so the usual marketing approach won’t work here. You have to be in it for the long game. The golden role is to be a participator 90% of the time, and a promoter 10%. When you do find a natural way to suggest your product or service, position it as a solution you just happen to have, not the sole reason you’re interested in helping.

For context on how Reddit compares with the rest of the market, see our guide to [UK social media statistics](https://ourownbrand.co/social-media-statistics-uk).

## Conclusion

Reddit’s community‑driven model has proven resilient, delivering steady growth in daily and weekly users despite heavy competition. As the platform continues to diversify revenue through advertising and premium subscriptions, marketers should consider engaging with niche communities (subreddits) to reach highly targeted audiences. However, the relatively low share of daily app openers suggests that Reddit remains a platform for deep dives rather than quick daily check‑ins.

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## Sources

- [demandsage.com](https://www.demandsage.com/reddit-statistics/#:~:text=7,Active%20Subreddits)
- [backlinko.com](https://backlinko.com/reddit-users#:~:text=Read%20on%20to%20find%20all,latest%20Reddit%20statistics%20in%202025)
- sociallyin.com
- cropink.com

## FAQs

### How many people use Reddit in 2027?

Reddit had 130.3 million daily active users and 514.6 million weekly active users in Q2 2026 (Reddit Q2 2026 results). It doesn’t publish a monthly figure, so the “over a billion monthly users” you’ll see quoted is a third-party estimate. In the UK, 60% of adults online visited Reddit in May 2025 (Ofcom, Online Nation 2025).

### How much time do Redditors spend on the site?

Reddit users spend roughly 25-30 minutes per day browsing Reddit’s communities (often split across multiple sessions of scrolling). Thanks to this engagement, one report even noted Reddit’s user engagement rate is about 30% higher than what Facebook or Twitter see.

### How does Reddit make money?

Mostly ads. Advertising brought in $2.1 billion of Reddit’s $2.2 billion revenue in 2025 (Reddit full-year 2025 results), and $762 million of $805 million in Q2 2026. The rest comes mainly from licensing its data to AI companies, including a deal with Google, plus Reddit Premium.

### Is Reddit profitable now?

Yes. After years of losses, Reddit posted its first profitable quarter in Q3 2024. By Q2 2026 it was making $253 million of net income in a single quarter (Reddit Q2 2026 results).

### How are Reddit’s communities (subreddits) growing?

They’re still multiplying. Reddit now hosts over 100,000 active subreddits (communities) as of 2025 – covering every topic imaginable. That’s about a 35% increase in active communities since 2023. New subreddits pop up and explode in popularity all the time; for example, r/AIArt became one of the fastest-growing communities in early 2025, soaring past 1.2 million members as the AI art trend took off. In total, more than 500 subreddits now boast over 1 million subscribers each, showing how huge some communities have become.

### How much content do Redditors create (posts, comments, upvotes)?

In 2025 alone, users collectively published roughly 616 million posts on Reddit – about 12% more than the year before. They also left around 3.14 billion comments and other interactions (like upvotes) during 2025, up from 2.72 billion in 2024. In other words, Reddit’s communities are more active than ever, with countless new posts, discussions, and upvotes happening every day.

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